Campaigns and Mobilization
Mobilize influencers to build winning engagement.
We build and run campaigns that mobilize support and impact change for associations, not-for-profits, political and corporate clients. Mobilization campaigns are premised on the fact that for elected officials, the single most influential voice in shaping their decision is that of their local voters and community leaders.
The benefits of mobilization go beyond a one-off campaign. The long-term goal of mobilization is to increase engagement, provide greater value for members, and to increase the share of voice and influence outcomes.
Our specialties
Learn more about our services.
Community consultations
We design, lead, and facilitate community consultations that deliver value, and are focused on outcomes to achieve client objectives. Leveraging international best practices, every consultation plan is unique.
Our team develops specific tools and tactics that will lead to meaningful engagement and brings your stakeholders along to build support, proactively address challenges, and surface new opportunities.
Creative content development
Our team produces innovative materials and effective campaign assets that engage and influence target audiences. Issue driven, public opinion campaigns require unique and creative storytelling that differ from traditional consumer marketing. We have the in-house capacity to design and execute in several formats and media.
Digital marketing
We are leaders in leveraging digital tools on social media to engage diverse online influencer networks to integrate social media strategies and tactics that achieve focused public affairs objectives. This includes:
- Digital media planning with the right content mix, select distribution, and frequency to deepen and maximize online client presence.
- Digital monitoring to identify and assess negative backlash, potential opportunities, and timely coverage.
- Social media management with the objective to grow and develop content for online communities across diverse social media platforms ranging from paid, earned, owned and user-generated content.
Voter + stakeholder mobilization
We develop tactics, digital tools and online platforms that encourage mobilization in voter communities using empowerment to effectively communicate their concerns to those who can make a difference.
When it is not appropriate or practical to mobilize voters en masse, we seek stakeholder groups invested in policy decisions to reach out and influence their select circles and communities. This includes:
- Coalition building: resilient policy changes are built on consensus. We use a variety of specialized tactics which build strong coalitions to influence and propel policymakers to make changes in line with client objectives.
- Engagement plans: we build engagement and trust using direct dialogue, third-party support, key influencers, and grass-roots initiatives – creating a stronger connection with key audiences.
Campaign planning + management
We develop and execute campaigns that deliver winning outcomes. Leveraging a full suite of campaign tools and decades of experience, we follow a proven methodology shaping and executing campaigns that engage and activate stakeholders, influencers, activists, and the public.
Our experts
Learn more about our experts who have vast experience working with diverse clients across jurisdictions and sectors.
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Anshul Tipnis
M Consultant -
John Sinclair
M Vice President -
Wesley Boyd
M Senior Consultant -
Mainak Mondal
M Consultant -
Sara Al-Mamari
F Consultant -
Ashton Arsenault
M Partner -
Deborah Bacal
F Vice President -
Olivier Ballou
M Vice President -
Erin Bonokoski
F Partner -
Lucas Borchenko
M Consultant -
Andrew Brander
M Partner -
Alexander Byrne-Krzycki
M Senior Consultant -
Alex Chreston
M Vice President -
Jason Craik
M Vice President -
Nada Fahmy
F Consultant -
Erlis Fino
M Senior Campaign Strategist -
Emily Gilroy
F Consultant -
Emma Lovell
F Senior Creative Strategist -
Stefano Hollands
M Senior Consultant -
Bridget Howe
F Vice President -
Rob “Happy” Gilmour
M Partner -
Jordan Hudyma
M Consultant -
Matthew John
M Chief Business OfficerM Partner -
Jasmeet Kaur
F Research Consultant -
Anthony Matar
M Consultant -
Christine McMillan
F Partner -
Nick Melas
M Vice President -
Evan Menzies
M Vice President -
Rob Moore
M Partner -
Marnie Myszko
F Senior Consultant -
Julian Ovens
M Partner -
Dale Palmeter
M Senior Consultant -
Parth Panwala
M Consultant -
Nicholas Pozhke
M Vice President -
John Ratchford
M Partner -
Sarina Rehal
F Partner -
Chad Rogers
M Partner -
Ginny Roth
F Partner -
Avigail Rucker
F Consultant -
Habiba Salaheldin
F Consultant -
Alyssa Solimine
F Consultant -
Mark Spiro
M Partner -
Jeremy Stanford
M Consultant -
Emily Thorne
F Vice President -
Nick Varley
M Partner -
Samira Wagner
F Associate Consultant -
Alex Wright
M Vice President
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