Campaigns and Mobilisation
Mobilise influencers to build winning engagement.
We build and run campaigns that mobilise support and impact change for associations, not-for-profits, political and corporate clients. Mobilisation campaigns are premised on the fact that for elected officials, the single most influential voice in shaping their decision is that of their local voters and community leaders.
The benefits of mobilisation go beyond a one-off campaign. The long-term goal of mobilisation is to increase engagement, provide greater value for members, and to increase the share of voice and influence outcomes.
Our specialties
Learn more about our services.
Community consultations
We design, lead, and facilitate community consultations that deliver value, and are focused on outcomes to achieve client objectives. Leveraging international best practices, every consultation plan is unique.
Our team develops specific tools and tactics that will lead to meaningful engagement and brings your stakeholders along to build support, proactively address challenges, and surface new opportunities.
Creative content development
Our team produces innovative materials and effective campaign assets that engage and influence target audiences. Issue driven, public opinion campaigns require unique and creative storytelling that differ from traditional consumer marketing. We have the in-house capacity to design and execute in several formats and media.
Digital marketing
We are leaders in leveraging digital tools on social media to engage diverse online influencer networks to integrate social media strategies and tactics that achieve focused public affairs objectives. This includes:
- Digital media planning with the right content mix, select distribution, and frequency to deepen and maximize online client presence.
- Digital monitoring to identify and assess negative backlash, potential opportunities, and timely coverage.
- Social media management with the objective to grow and develop content for online communities across diverse social media platforms ranging from paid, earned, owned and user-generated content.
Voter + stakeholder mobilisation
We develop tactics, digital tools and online platforms that encourage mobilisation in voter communities using empowerment to effectively communicate their concerns to those who can make a difference.
When it is not appropriate or practical to mobilise voters en masse, we seek stakeholder groups invested in policy decisions to reach out and influence their select circles and communities. This includes:
- Coalition building: resilient policy changes are built on consensus. We use a variety of specialized tactics which build strong coalitions to influence and propel policymakers to make changes in line with client objectives.
- Engagement plans: we build engagement and trust using direct dialogue, third-party support, key influencers, and grass-roots initiatives – creating a stronger connection with key audiences.
Campaign planning + management
We develop and execute campaigns that deliver winning outcomes. Leveraging a full suite of campaign tools and decades of experience, we follow a proven methodology shaping and executing campaigns that engage and activate stakeholders, influencers, activists, and the public.
Our experts
Learn more about our government relations experts who have vast experience working with diverse clients across jurisdictions and sectors.
-
Sara Al-Mamari
Consultant -
Ashton Arsenault
Partner -
Deborah Bacal
Vice President -
Olivier Ballou
Vice President -
Ania Bessonov
Consultant -
Erin Bonokoski
Partner
-
Lucas Borchenko
Consultant -
Andrew Brander
Partner -
Alexander Byrne-Krzycki
Consultant -
Daniel Charron
Senior Creative Strategist -
Alex Chreston
Vice President -
Jason Craik
Senior Consultant -
Owen Crawford-Lem
Consultant -
Nada Fahmy
Consultant -
Erlis Fino
Senior Campaign Strategist -
Emily Gilroy
Consultant -
Emma Lovell
Senior Creative Strategist -
Stefano Hollands
Senior Consultant -
Harry Burns
Vice President -
Bridget Howe
Vice President -
Rob “Happy” Gilmour
Partner -
Jordan Hudyma
Consultant -
Augustine Italiano
Consultant -
Matthew John
Chief Business OfficerPartner -
Vaibhav Joshi
Consultant -
Jasmeet Kaur
Research Consultant -
Ben Kinsella
Consultant -
Joseph Lavoie
Partner -
Anthony Matar
Consultant -
Christine McMillan
Partner -
Celia McSwaine
Vice President -
Nick Melas
Vice President -
Evan Menzies
Vice President -
Rob Moore
Partner -
Marnie Myszko
Consultant -
Julian Ovens
Partner -
Dale Palmeter
Senior Consultant -
Parth Panwala
Consultant -
Nicholas Pozhke
Vice President -
Christine Quigley
Vice President -
John Ratchford
Partner -
Sarina Rehal
Partner -
Chad Rogers
Partner -
Ginny Roth
Partner -
Avigail Rucker
Consultant -
Habiba Salaheldin
Consultant -
Alyssa Solimine
Consultant -
Mark Spiro
Partner -
Jeremy Stanford
Consultant -
Rhiannon Thompson
Vice President -
Emily Thorne
Vice President
Subscribe for updates
Analysis and insights to help you move through your busy week, informed and ready.