Campaigns and Mobilization
Mobilize influencers to build winning engagement.
We build and run campaigns that mobilize support and impact change for associations, not-for-profits, political and corporate clients. Mobilization campaigns are premised on the fact that for elected officials, the single most influential voice in shaping their decision is that of their local voters and community leaders.
The benefits of mobilization go beyond a one-off campaign. The long-term goal of mobilization is to increase engagement, provide greater value for members, and to increase the share of voice and influence outcomes.
Our specialties
Learn more about our services.
Community consultations
We design, lead, and facilitate community consultations that deliver value, and are focused on outcomes to achieve client objectives. Leveraging international best practices, every consultation plan is unique.
Our team develops specific tools and tactics that will lead to meaningful engagement and brings your stakeholders along to build support, proactively address challenges, and surface new opportunities.
Creative content development
Our team produces innovative materials and effective campaign assets that engage and influence target audiences. Issue driven, public opinion campaigns require unique and creative storytelling that differ from traditional consumer marketing. We have the in-house capacity to design and execute in several formats and media.
Digital marketing
We are leaders in leveraging digital tools on social media to engage diverse online influencer networks to integrate social media strategies and tactics that achieve focused public affairs objectives. This includes:
- Digital media planning with the right content mix, select distribution, and frequency to deepen and maximize online client presence.
- Digital monitoring to identify and assess negative backlash, potential opportunities, and timely coverage.
- Social media management with the objective to grow and develop content for online communities across diverse social media platforms ranging from paid, earned, owned and user-generated content.
Voter + stakeholder mobilization
We develop tactics, digital tools and online platforms that encourage mobilization in voter communities using empowerment to effectively communicate their concerns to those who can make a difference.
When it is not appropriate or practical to mobilize voters en masse, we seek stakeholder groups invested in policy decisions to reach out and influence their select circles and communities. This includes:
- Coalition building: resilient policy changes are built on consensus. We use a variety of specialized tactics which build strong coalitions to influence and propel policymakers to make changes in line with client objectives.
- Engagement plans: we build engagement and trust using direct dialogue, third-party support, key influencers, and grass-roots initiatives – creating a stronger connection with key audiences.
Campaign planning + management
We develop and execute campaigns that deliver winning outcomes. Leveraging a full suite of campaign tools and decades of experience, we follow a proven methodology shaping and executing campaigns that engage and activate stakeholders, influencers, activists, and the public.
Our experts
Learn more about our government relations experts who have vast experience working with diverse clients across jurisdictions and sectors.
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Nick Melas
Vice President -
Habiba Salaheldin
Consultant -
Avigail Rucker
Consultant -
Ginny Roth
Partner -
Chad Rogers
Partner -
Sarina Rehal
Partner -
John Ratchford
Partner
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Christine Quigley
Vice President -
Nicholas Pozhke
Vice President -
Parth Panwala
Consultant -
Dale Palmeter
Senior Consultant -
Julian Ovens
Partner -
Marnie Myszko
Consultant -
Rob Moore
Partner -
Evan Menzies
Vice President -
Celia McSwaine
Vice President -
Christine McMillan
Partner -
Anthony Matar
Consultant -
Emma Lovell
Senior Creative Strategist -
Joseph Lavoie
Partner -
Ben Kinsella
Consultant -
Andrew Brander
Partner -
Lucas Borchenko
Consultant -
Erin Bonokoski
Partner -
Jasmeet Kaur
Research Consultant -
Vaibhav Joshi
Consultant -
Mandi Johnson
Vice President -
Jordan Hudyma
Consultant -
Bridget Howe
Vice President -
Stefano Hollands
Senior Consultant -
Emily Gilroy
Consultant -
Alex Wright
Vice President -
Lucy Warren
Senior Consultant -
Nick Varley
Partner -
Emily Thorne
Vice President -
Rhiannon Thompson
Vice President -
Jeremy Stanford
Consultant -
Mark Spiro
Partner -
Alyssa Solimine
Consultant -
Erlis Fino
Senior Campaign Strategist -
Nada Fahmy
Consultant -
Owen Crawford-Lem
Consultant -
Jason Craik
Senior Consultant -
Alex Chreston
Vice President -
Daniel Charron
Senior Creative Strategist -
Alexander Byrne-Krzycki
Consultant -
Harry Burns
Vice President -
Rob “Happy” Gilmour
Partner -
Mira Ahmad
Senior Consultant -
Sara Al-Mamari
Consultant -
Ashton Arsenault
Partner -
Deborah Bacal
Vice President
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