Public Opinion Research

Better data leads to winning insights.

We design and execute deliberative research programs that inform and provide insight into clients’ most critical decisions. Following industry best practices, our seasoned professionals have experience in the full suite of qualitative and quantitative techniques for effectively measuring opinions among key audiences and using research to identify when and how opinions can be leveraged and mobilized for their greatest impact.

Our specialties

Learn more about our services.

Public opinion research

We understand how important it is to understand your audience. Public opinion polling gives you the ability to understand your audience‘s point of view and measure their level of awareness, support, and opinions of today’s ballot box issues. This insight gathered provides you with clear, actionable insights. Our methods ensure you get a comprehensive understanding of what people think, want, and feel. Don’t make guesses about public opinion; align with it.

Quantitative research

Our quantitative research service offering covers many methodologies to reach your audiences, specializing in online research, panel-based collection, telephone-based collection, and even paper surveys when required. We will work with you to design the right approach to reach your specific audience and answer the questions you need to make informed decisions. We specialize in surveying audiences to better understand, measure and report back on their thoughts, opinions, and ideas. This research delivers precise and timely insights to inform your strategic business needs.

Qualitative research

Gain deep, nuanced understanding with our qualitative research offerings. Through in-depth interviews (IDIs) and focus groups, we delve into the minds of your audience, uncovering the motivations, attitudes, and behaviours that drive their decisions. Our qualitative methods provide rich, detailed insights that help you truly understand your stakeholders, and allow you to make the most informed decisions, without the speculation.

Omnibus

Get a snapshot of the public’s opinion with our quarterly omnibus. This cost-effective, shared survey samples a cross-section of Canadians, providing you with quick, reliable insights on a variety of topics. Perfect for gauging public sentiment, testing new ideas, or gathering general data without the need for a dedicated survey. Arm yourself and your team with the knowledge to be ahead of trends and movements, and not play catchup.

Advanced analytics

Our research team employs innovative techniques to uncover insights, visualize complex data, and forecast future trends, empowering you to make informed, strategic decisions with confidence. Elevate your business with our cutting-edge solutions, designed for those who are deeply committed to staying ahead and maintaining relevance in a competitive landscape.

Segmentation analytics

Discover who your audience is with our segmentation analysis service. Our team will break down your target audience into clear, actionable segments, creating detailed personas that represent key archetypes. This level of analysis can be applied to general populations, specific regions, customers, and key stakeholders. This level of analysis helps tailor your strategies and communications to resonate with each unique group, making your outreach more effective, impactful and ultimately successful.

Geospatial mapping

Pinpoint your strategy with precision using our custom geospatial mapping services. We provide a detailed mapping of Canada’s federal or provincial electoral ridings to neighbourhood census dissemination areas, helping you to understand contextual variations across varying political and geographic boundaries. Whether you’re planning a campaign, allocating resources, or targeting specific areas, our mapping services give you the insights you need to make informed decisions across key jurisdictions. 

Predictive modelling

Stay ahead of the curve with our predictive modeling services. We leverage advanced analytics and sophisticated statistical modelling techniques to forecast future trends and behaviours. By analyzing historical data and identifying patterns, we provide you with predictive insights that empower proactive decision-making. Whether you’re looking to predict market shifts, customer behaviour, or political outcomes, our predictive modelling equips you with the foresight to strategize effectively and stay one step ahead.