Bio

Zandra is a strategic communications advisor who helps organizations navigate complexity, manage reputation, and build meaningful connections with their audiences. As a Senior Consultant at Crestview Strategy, she counsels clients on integrated communications strategies that align organizational priorities with stakeholder expectations — from high-stakes issues management to long-term brand positioning.

Drawing on a background in journalism and reputation management, Zandra has guided institutions and corporations through transformative change, sensitive workforce transitions, and public-facing crises with clarity, empathy, and discipline. She excels at designing communications architectures that strengthen trust, drive internal alignment, and foster constructive dialogue across diverse stakeholder groups.

Her approach combines analytical precision with creative strategy — crafting narratives that cut through noise and mobilize engagement across media, government, and community ecosystems. Her work has shaped national conversations, positioned executives as credible thought leaders, and helped organizations turn challenges into opportunities for renewed confidence and growth.

Before joining Crestview Strategy, Zandra led public affairs at Futurpreneur Canada, where she secured multi-year federal funding through targeted advocacy and integrated stakeholder engagement campaigns. She also served as Senior Communications Advisor at Prostate Cancer Canada, advancing awareness and national partnerships in the healthcare sector. Earlier in her career, Zandra was a national and local news journalist, major Canadian broadcasters, including CP24, Global News Toronto, and CTV National News — experience that continues to inform her sharp media instincts and newsroom-caliber messaging.