Samira brings cross-sector experience in communications, campaigns, and government relations, with a strong understanding of how public policy and communications intersect. She has worked with government, advocacy, and nonprofit organizations to design and execute campaigns that inform, mobilize, and influence.

Her work has spanned digital and grassroots mobilization, stakeholder relations, and public engagement across health, environment, and social policy issues. Samira has collaborated with elected officials and policy staff at the municipal, provincial, and federal levels, developing insight into how to advance client priorities within dynamic political contexts. She also maintains a strong pulse on the labour movement, leveraging her understanding of its evolving landscape to inform strategic decision-making and stakeholder engagement.

Having worked both in-house and as a consultant, Samira is known for her ability to translate complex ideas into clear, compelling narratives that drive action and deliver results. She brings to the Crestview Strategy team a deep commitment to strategic, evidence-based communications that help clients shape public discourse and achieve meaningful impact.