Crestview is proud to have achieved a new milestone in the continued growth of our agency. Today, we are expanding our partnership with the addition of three new equity partners into the business.
Muhammad Ali, Gurratan Singh and Emily Thorne have demonstrated an accountability to the success of the agency consistent with ownership and have earned the opportunity to be offered equity in the agency.
Muhammad joins the equity partnership as a trusted advisor to clients who seek sharp public affairs and government relations insight across multiple jurisdictions. At Crestview, he plays a key role in developing integrated government relations and communications mandates as well as leading several of the agency’s major projects related to securing government funding to attract foreign-direct-investment into Canada. This reflects the trust clients place in Muhammad.
Gurratan joins the equity partnership as a respected advocate, strategist and former Parliamentarian, with a distinguished record across government relations, campaigns, crisis management and community engagement. Gurratan has played a key role in building Crestview’s labour practice while expanding our work with pensions and Indigenous communities.
Emily joins the equity partnership in recognition of her leadership delivering integrated strategic communications mandates across a range of sectors, including defence and security, technology and transportation. She provides senior counsel to brands navigating change and complexity, leveraging expertise in crisis communications, executive thought leadership, media strategy and stakeholder engagement. Emily has played a key role in the continued growth and expansion of Crestview’s strategic communications offering.
Providing equity to the best performers in the industry is a key element of our growth plan and increases the firm’s ability to attract and retain exceptional talent while providing our clients with the right solutions to solve business challenges. With this expansion, we will be able to better serve clients on larger, more complex mandates across new markets worldwide.
In addition to the three new equity owners joining the partnership today, the existing partners that acquired shares previously have continued to acquire a larger share of equity in the agency this year and are expected to continue to do so in the years ahead.
This expansion represents another step forward in the successful execution of a multi-year growth plan in the business and in the ownership of the agency. The agency is committed to maintaining aggressive growth targets and continuing to add new partners and expand the ownership of the business in the coming years.
